In every project, Clowater aims to ingeniously capture the blend of tragedy and comedy that defines everyday life. His knack for extracting cinematic richness from the ordinary gained widespread recognition through the viral “Cheerios” campaign, titled “#HowToDad,” garnering multiple international craft awards at festivals such as One Show and Cannes and AdWeek’s Spot of the Week. As an experienced commercial director, Clowater boasts an impressive portfolio working with global consumer giants like Skittles, President’s Choice, Pizza Hut, Heineken, Volkswagen, IKEA, Subway, Pringles, Kohler, and Samsung, with his work often shortlisted at Cannes Lions. His short film, “Four Eyes,” had a special screening at the Guggenheim Museum in NYC as part of an exhibition on children’s comedy. Michael also recently directed, wrote, and produced his first feature film, which recently wrapped production. Drive Back Home is a period road trip set in Eastern Canada starring Alan Cumming and Charlie Creed-Miles. The film is currently shortlisted for Sundance.
Michael Clowater ingeniously captures the vexation of drowning in paperwork when embarking on the journey to buy a new car. With a stroke of directorial brilliance, CarMax introduces a solution that alleviates this pain and turns the car-buying experience into a work of art.
