In every project, Clowater aims to ingeniously capture the blend of tragedy and comedy that defines everyday life. His knack for extracting cinematic richness from the ordinary gained widespread recognition through the viral “Cheerios” campaign, titled “#HowToDad,” garnering multiple international craft awards at festivals such as One Show and Cannes and AdWeek’s Spot of the Week. As an experienced commercial director, Clowater boasts an impressive portfolio working with global consumer giants like Skittles, President’s Choice, Pizza Hut, Heineken, Volkswagen, IKEA, Subway, Pringles, Kohler, and Samsung, with his work often shortlisted at Cannes Lions. His short film, “Four Eyes,” had a special screening at the Guggenheim Museum in NYC as part of an exhibition on children’s comedy. Michael also recently directed, wrote, and produced his first feature film, which recently wrapped production. Drive Back Home is a period road trip set in Eastern Canada starring Alan Cumming and Charlie Creed-Miles. The film is currently shortlisted for Sundance.
Unlocking doors to success, belVita Breakfast Biscuits introduces a playful twist. In their latest “British Businessman” digital spot, they serve up nutritious energy to fuel your day and possibly your best fake British accent for those memorable moments.
