JOJX

A partnership with Farfetch promises Gucci at your doorstep in 90 minutes or less. Is it a feature-length publicity stunt or the future of e-commerce?

Emilie Badenhorst directs the film, ultimately serving as a call to action and a tribute to Gen-Z. This generation has elevated the voices of the underrepresented like never before. It opens with an Instagram Live performance of a specially crafted campaign track by the proudly queer rapper Mista Strange. Much like a viral video, we witness his anthem of pride, his insistence on being heard, resonate with people from all walks of life who share the everyday experience of being rarely represented on screen. The camera traverses across real-life influencers and activists from various parts of Europe, delivering a clear and resounding message: Compassion, inclusivity, acceptance, and solidarity are not passing trends; they are values that are Here To Stay.

The spot, directed by Alessandro Pacciani, sees Team Toyota drivers Christopher Bell, Antron Brown, and Kaylee Bryson behind the wheel of their respective Toyota vehicles alongside everyday motorists driving themselves from one awe-inspiring scenario to the next.

Experience the adrenaline of sports betting in ‘Bet MGM’ directed by Zac Ella, starring Chris Rock. Get ready for a wild ride of excitement and laughs as Rock brings the thrill of wagering to life in this high-energy commercial.

In this commercial, Joshua Vii takes you on a mesmerizing journey into a dreamlike sequence.