Jabu Nadia Newman

Jabu Nadia Newman is a genre-defying director born in Cape Town and now based in New York who takes inspiration…

Jabu
Nadia
Newman

Max It

Debuting in Cameroon, Senegal, Mali, Burkina Faso and Botswana — Jabu Nadia Newman launches the super-app ‘MAX IT’ from Orange in Africa with an inclusive campaign centred on its premise that “the smartphone is the gateway to everyday digital life.

Nandos

What do Leo Prinsloo, Digital Vibes and the Tembisa 10 have in common? Nando’s. In her brave, smart, and hilarious Nando’s campaign inspired by true events – Jabu takes aim at scam culture and fake news in ‘Scamandla’.

Ranch Water

In her ‘Untamed’ campaign for Lone River Ranch Water ft. country music star Miranda Lambert – Modernity and Tradition find harmony on screen whilst following the theme of exploration, adventure, and individualism commonly associated with the traditional Wild West.

Jabu Nadia Newman is a genre-defying director born in Cape Town and now based in New York who takes inspiration from traditional forms of African storytelling to create contemporary, colorful, comedic and visually impactful films exploring ideas around sexuality, gender, race, class and politics.

Newman’s honest narratives encourage the characters in her films to be active participants in the storytelling, to tell their own stories, in their own way. She is inspired to bring her conscious aesthetic to commercial filmmaking, championing equal representation both in front of and behind the camera.

Adidas

A rallying symbol for Gen Z. On the occasion of the re-launch of Adidas’ iconic Forum model, Jabu imagined an impactful 3 part episodic campaign to honor the legendary shoe.

Moonchild Sanelly

With all the edginess of a classic heist film – Moonchild Sanelly and her gang of accomplices run wild and cause egg-related havoc all over town in Jabu Nadia Newman’s narrative music video for the South African artist and dancer’s highly infectious track ‘Scrambled Eggs’.

The Dream That Refused Me

An Afrofuturist cipher reframing black cultures through poetry, movement and dance – The Dream The Refused Me is a film split across four aesthetically distinct chapters that ties together myths, attitudes, and rituals from across Africa.

Jabu Nadia Newman