Zalando

Emilie Badenhorst directs the film, ultimately serving as a call to action and a tribute to Gen-Z. This generation has elevated the voices of the underrepresented like never before. It opens with an Instagram Live performance of a specially crafted campaign track by the proudly queer rapper Mista Strange. Much like a viral video, we witness his anthem of pride, his insistence on being heard, resonate with people from all walks of life who share the everyday experience of being rarely represented on screen. The camera traverses across real-life influencers and activists from various parts of Europe, delivering a clear and resounding message: Compassion, inclusivity, acceptance, and solidarity are not passing trends; they are values that are Here To Stay.