Radical Friend’s work has screened at the Hammer Museum, the Lincoln Center, The Saatchi Gallery, and the Toronto International Film Festival. He directed many mesmerizing MTV VMA, and UK MVA-nominated music videos, working with provocative artists like H09909, Skrillex, and Yeasayer that earned Radical Friend a place on Rolling Stone’s “50 People Who Will Change Music.” Britney Spears tapped Radical Friend to direct her darkly mysterious promo announcing her return to the VMA stage.
Some of his most noteworthy projects include the much-buzzed commercial “Comeback” for KFC, which boldly introduced the iconic Colonel Sanders as the brand’s swagger dripping mascot in the UK. His collaboration with choreographer Ryan Heffington (EUPHORIA, THE OA) led to him directing the much lauded Lexus presentation “Design Disrupted”, which fused elements of fashion, cinema, and holographic technology into a breathtaking performance led by super model Coco Rocha. Additional brand collaborations of his include AT&T, Taco Bell, Honda, Adidas, Instax, Chase Bank, Converse, and more. Radical Friend also directed the four-minute cinematic trailer for the Charli XCX-scored Netflix series Elite. His debut feature film “Spaghetti Junction” is currently available to watch on Amazon.
