Emilie Badenhorst

A production company with a mission to share and create bold commercial and direct-to-brand content.

Emilie
Badenhorst

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Zalando

Zalando

Emilie Badenhorst directs the film, ultimately serving as a call to action and a tribute to Gen-Z. This generation has elevated the voices of the underrepresented like never before. It opens with an Instagram Live performance of a specially crafted campaign track by the proudly queer rapper Mista Strange. Much like a viral video, we witness his anthem of pride, his insistence on being heard, resonate with people from all walks of life who share the everyday experience of being rarely represented on screen. The camera traverses across real-life influencers and activists from various parts of Europe, delivering a clear and resounding message: Compassion, inclusivity, acceptance, and solidarity are not passing trends; they are values that are Here To Stay.

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Google Pixel

Google Pixel

Under the brilliant direction of Emilie Badenhorst, a commercial for The FIFA Women’s World Cup proudly showcases Google Pixel’s partnership with the England Teams, featuring England’s upcoming star, Lauren James, and set to the vibrant beats of “Offence” by Little Simz. Under the brilliant direction of Emilie Badenhorst, a commercial for The FIFA Women’s World Cup proudly showcases Google Pixel’s partnership with the England Teams, featuring England’s upcoming star, Lauren James, and set to the vibrant beats of “Offence” by Little Simz.

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6LACK & Khalid

6LACK & Khalid

A stunning music video directed by Emilie Badenhorst echoes the smooth sentiment of the song.

Emilie is a writer, creator, and director based in Cape Town, South Africa. Emilie intuitively understands the subtlety and honesty required to tell truthful and relatable stories. Emilie’s work is emotive, unapologetically sensuous, and cinematic – with stunning performances at the core. She can capture moments of intimacy – connecting audiences to the people on screen. Emilie has worked for brands including Zalando and Google. The advertising and creative showcase recently nominated Pixel and Puma as one of the Top 5 new female directors to watch in South Africa.

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PUMA

PUMA

Emilie Badenehorst directs PUMA “The Beat of Mamelodi,” a commercial that captures the electrifying energy of the Mamelodi fan community.

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Labour Party

Labour Party

Emilie Badenehorst leads the direction of the Labour Party campaign, where the commercial unfolds with Emily, a mother, narrating her son Jack’s story and expressing her support for the Labour Party.

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