Rafa Carvalho Directs the has launch of TAM Airlines first advertisement as the official airline of the Olympic Games. The film explores the idea of dreams and goals being far greater than the obstacles people as well as athletes have along the way.
Rafaela Carvalho directs a bold new concept for Lexus which reveals an unexpected feature in a very unconventional way – set against the PCH in Southern California.
Rafaela elegantly directs a new spot for the Apple iPhone XS – exploring the energetic fun of magical realism set in what seems like a normal women’s bathroom.
Rafaela Carvalho is an award-winning commercial director whose unique ability to turn a simple story into a powerful cinematic experience is evident across a wide body of work.
Rafaela Carvalho is an award-winning commercial director whose unique ability to turn a simple story into a powerful cinematic experience is evident across a wide body of work.
Carvalho came to filmmaking through her passion for the image when she began her career as a successful still photographer. Her consistent drive to capture indelible images led her to cinematography, and her growing affinity for character and story saw her seamless transition into directing. At the root of her work is the belief that commercials require more than just imaginative visuals–they require honesty, heart, and a deep passion for storytelling.
Surfers develop a sense of the rhythm of the ocean. This film shows how Samsung specially built Medina a surfboard capable of relaying surf forecast information as well as social media messages and text messages simply by inserting a Samsung Galaxy phone into a compartment on the surfboard. During practice, surfers spend hours out at sea, while their coaches are on the shore. These distances are obstacles to the athletes’ evolution and motivation.”
The heartwarming commercial begins by introducing us to a loving family with a newborn baby girl, as we follow her remarkable journey of growth and witness cherished moments from her life, ultimately concluding with her own family’s joyful embrace, exemplifying the beautiful continuity of love and generations.
Rafa teamed up with Mitsubishi Motors to highlight their new off-road truck: The Romaria. Rafa’s approach was to capture cinematic real moments with authentic characters while staying true to the idea of taking your truck anywhere.
The inspiring story of a boy and a girl growing up in Brazil takes a remarkable turn as they unite as colleagues, working together for Petrobras Energy and collaborating with the renowned car brand McLaren to redefine innovation and excellence in their respective fields.
Telling the story though the eyes of a child who yearns to grow up and win over the love of his dreams. The essence of this spot is stunning, poetic, and cinematic with a unique take on this age old story.
Rafa explores the bond between father and daughter through an epic staring contest.
In their captivating new commercial, Ford seamlessly intertwined a fun-filled girls day with a powerful Earth Day message, all while showcasing their sleek and innovative new car, the Escape.