He discovered filmmaking through his passion for snowboarding and started filming his eclectic friends at the local ski-hills and makeshift mini-ramps. Before long he was following the top athletes around the world creating iconic snowboard films in some of the earliest forms of branded content.
His years in snow culminated in the creation of Nike’s 2014 flagship film, “Never Not.” A ground-breaking sports documentary, reaching the top of the iTunes charts worldwide and starring olympic gold medallist Sage Kotsenburg. Much like the nordic landscape that shaped him, Per has a uniquely beautiful vision for the world. Capturing all nuances of life with an authentic and cinematic approach.