GMUNK

This campaign for Maestro Dobel Diamante Tequila was viewed through the lens of contemporary art and optics. GMUNK used his experience working with light to stimulate viewers with a kinetic display of live-action and motion design that was elevated, volumetric and immersive.
The team used custom LED walls, crystalline refractions, deep shadows and rhythmic edits to create a fully engaging experience that lended the brand an exceptional identity of distinction, refinement, and prestige.

After an inspiring speech at OFFF Barcelona, Munky got an exciting request from OFFF founder Hector Ayuso to craft the 2020 20th Anniversary title sequence, which he eagerly accepted. With his background in Motion Design and deep admiration for iconic title sequences, Munkowitz was driven to assemble a talented team and pour his passion into this ambitious project.

Here GMUNK helped shape the visual campaign for the Lightcycle Run attraction at Magic Kingdom. Collaborating with Disney Yellow Shoes, this journey reached its most thrilling point as the story came to life at immense scale and physicality, delivering an immersive, cathartic experience.

Jamie Drayton envisioned a Psychedelics Themed Experience and approached GMUNK to create its centerpiece art. This chance led to creating a massive living sculpture, merging light and sound, in reverence of the Psychedelic movement, showcased in Canada’s first immersive art exhibition titled ‘Psychedelics: The Experiential Exhibition.’ The Totem, a 25-foot-tall installation, became the show’s highlight, offering visitors a captivating Sonic Healing Ceremony.

The film is a thrilling, aesthetically stunning journey through a world where AI turns dreams into reality. Ever-interested in blurring the distinction between man and machine, GMUNK uses digital effects and a killer soundscape to reverse the role of car and driver. The use of light to visually represent the data from AI imagination is eventually replaced with live action footage of the car to reflect the change from dreaming to conscious AI.

GMUNK had an opportunity here to define what the future of Maserati will look like, building upon over 100 years of history to give voice to a new generation of Maserati drivers. We are seeing the car becoming supercharged with the combined energy of the past and the future, from the clever perspective illusions, to the light sweeping over the car, the electric spark elements leading us through, and the vivid gradients and color scheme. The design language is a hybrid mixtape of elements that fuse together, incubating the new Ghibli Hybrid into its evolved form.