Alicia MacDonald

Known for her naturalistic style of directing comedy, Alicia MacDonald has a body of work that spans television, commercials, short…

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Alicia
MacDonald

Comic Relief

Alicia MacDonald celebrates Red Nose Day with Dame Joanna Lumley as she lovingly serenades those who get involved in fundraising efforts.

Durex

Alicia MacDonald interrogates stereotypes and attitudes around lube and female sexual discomfort.

McDonalds

“It must have been love, but it’s over now” resonates in Alicia MacDonald’s spot for the Grand Big Mac.

Known for her naturalistic style of directing comedy, Alicia MacDonald has a body of work that spans television, commercials, short film, and sketches, and she has frequently collaborated with globally recognized brands and popular streaming networks.

She has won Silver at the British Arrows 2022 for Durex, Gold at the YDA’s and NDA’s in Cannes Lions, and Best New Director at Kinsale Sharks. Her career began as a Director’s assistant and protégé to Mike Leigh and Kevin Macdonald (no relation). She has written and directed numerous critically acclaimed short films and sketches and directed commercials for Comic Relief, McDonald’s, AXA, Nescafe and McVities. Her TV work includes The Outlaws (BBC, Amazon Prime), Pure (Netflix) and Flack (Amazon Prime).

The Outlaws

Alicia MacDonald directs four episodes of season 2 of “The Outlaws” (BBC/Amazon Prime), a crime thriller comedy television series starring Christopher Walken and Stephen Merchant.

AXA

Alicia MacDonald’s whimsical spot for the Irish wing of AXA promotes the brand’s customer loyalty scheme as it delivers much more than expected.

McVities

Alicia MacDonald’s savory spot “Filthy” has viewers longing for classic caramel and milk McVities biscuits.

Jaguar

Alicia MacDonald’s three spots for Jaguar comedically highlight what the Jaguar I-PACE all-electric performance SUV can do to help you save money for your business.

Cathedral City

What would you do if a cow appeared outside your kitchen window? Alicia MacDonald teams up with Karen the talking cow and Cathedral City UK on “Make it Better Cheddar.”

Google Nest

Google Nest reveals what pets do home alone in Alicia’s MacDonald’s spot “Grruffs,” and it’s as wild and crazy as you’d expect.

Otherwise Engaged

Alicia MacDonald’s satirical debut short film “Otherwise Engaged” explores proposals in the digital age.

Flack

Alicia MacDonald directs three episodes of season 2 of Flack, following an American PR executive living in London who must figure out how to make the best of bad situations.

Taxing

Alicia MacDonald’s rapid-fire short comedy depicts the highly relatable horror of filing your tax return and the creative procrastination that inevitably ensues.

Bad News

When some people are unable to switch off from work, it can be fairly noticeable. Alicia MacDonald’s short “Bad News” follows one particular group of friends who are suffering more than most and cannot stop talking like newscasters.

Domestic Policy

Alicia MacDonald’s short film, Domestic Policy, follows a tea lady in 1919 eavesdropping on a top-secret government meeting solving a grave problem threatening the stability of the British Empire.

Women’s Aid

Alicia MacDonald collaborates with the charity Women’s Aid to highlight the signs of coercive control via the popular format of a TV game show.

The Last Supper

Alicia Macdonald’s short film, The Last Supper, follows two disciples as they pitch PR ideas to Jesus the night before the crucifixion.